Just about every type of business is feeling the effects of the ever-changing digital landscape, and the food and restaurant industries are no exception. How we shop, dine, and pay for goods and services is evolving to make it easier and more efficient for both consumers and merchants. As a result, if your business is in the food industry, there is a huge potential for increased revenue and better client relationships. Here’s what you need to know about optimizing your technology, as well as your customer experience, with digital food payments.
Mobile devices now play a significant role in the customer dining experience. From coffee and sandwich shops to sit-down restaurants with kiosks and online order-ahead options, user-friendly mobile technology, and digital payment processing are more essential than ever. Starbucks, Dunkin’ Donuts, and other fast food establishments make it simple and convenient for hurried customers to order ahead and pay through mobile apps so they can avoid long lines during the busiest times. In addition to convenience, customers are often rewarded for their digital orders and payments with points and incentives to be used for future purchases.
Is your food business keeping up with this digital payment trend that includes a more efficient, friendlier, customer experience?
Less cash means more contact with customers. You can actually cultivate a better relationship with your cashless customers when your digital payment processing technology is up to speed. Each time customers make a mobile purchase or join your rewards program, you can collect their phone numbers and email addresses, plus it keeps track of their order history and product preferences. Acquiring this valuable information at the point of sale is a game-changer for customer relationships.
Now you can build a better database, send personalized text messages regarding order status, and alert your clients of upcoming events, sales, and specials. A digitally-focused system opens up a world of possibilities you may not have even realized existed. Since the overall digital marketing trends for 2018 point toward more personal communication and building better client relationships, your food industry business will be at the forefront of the surge if you have the technology to support the apps and payment processing systems needed.
Upgrade and update often.
Digital payments and mobile ordering mean more revenue for merchants in the food industry. As you can imagine, the technology side of your business needs to be optimized to handle a higher volume of mobile orders. And, if you can offer a rewards incentive option, even better. When your business is edibles, supporting payment apps and keeping your merchant security systems current with the latest technology and compliance standards may be, dare we say, biting off more than you can chew?
That’s where we come in.
The financial experts at Merchant Broker conduct a thorough analysis of all your merchant accounts and identify any areas that need improvement. In fact, we provide experienced, knowledgeable third-party merchant support for all aspects of your business. We can determine if your existing app can handle a higher volume of customers and process payments efficiently or we can connect you with the right providers to create a whole new app, or enhance the one you have. When you partner with Merchant Broker, we will conduct a vulnerability scan and identify any areas of concern where a breach could occur, and make any necessary upgrades so your company is PCI compliant. This is an essential aspect of digital payment processing, especially when it comes to storing personal customer data.
Keeping your payment systems up and running is vital when it comes to running a digital payment system in the food industry. Merchant Broker offers expert technical support for all your mobile apps and digital payment options. We act on your behalf with payment processors so you can focus on your customers instead of spending hours on the phone waiting for a solution to your tech problems. We are well versed in merchant accounts and digital payment processing systems with a ready-to-act team for those times when you need help the most. Merchant Broker also makes it our mission to negotiate on your behalf to increase your bottom line against fraud, refunds, and unnecessary revenue losses from chargebacks and processing fees.
Contact us today to learn more about the services we provide to help your business process payments as seamlessly as possible.