Amazon has introduced a new and contactless way to make payments at stores, according to a CNN report. Instead of having to swipe a card or press in a pin number, shoppers can complete a transaction using the palm of their hand. According to the report, the ecommerce giant now allows each shopper to connect their palm print with a stored credit card.
After connecting, the shopper can visit an Amazon Go store location and purchase products. The checkout process involves placing the palm of one’s hand above a sensor. Typically, shoppers can use their mobile phones in order to gain access to these store locations and make purchases.
In terms of current stores, CNN notes that the feature will be available at two locations in Seattle. In the upcoming few months, the company plans to add the future to more locations across Chicago, New York, and San Francisco. As for other retailers apart from the Amazon Go stores, there are also plans to bring the technology to places such as stadiums and offices in the future.
Dilip Kumar, who is the vice president of physical retail and technology at Amazon, told CNN that the technology has been in the works prior to the coronavirus (COVID-19) pandemic. The timing could nonetheless be a win for the company, however, as customers may find convenience in contact-free payment technology. Businesses may also find it appealing in terms of finding technological solutions amid COVID-19.
“I encourage people to try it, see how they like the experience, and then go from there,” Kumar said.
To use the technology, a user should first insert their credit card into an Amazon One device. They must then hold their palm above it and face down in order to initiate the scan. Kumar noted that a camera would take multiple images of the user’s palm in order to capture important details.
After a successful enrollment, the user can then enter an Amazon Go store by holding their palm above an Amazon One scanner. Any items they wish to purchase would but charged to the credit card connected with their palm. As of now, a user is able to link one card to either or both of their palms. However, in the future, Kumar noted that it may be possible for each palm to be assigned a credit card.
As technology continues to change the way consumers shop, merchants must be up-to-date with the latest payment methods. Upgrading one’s business with what consumers want and require would not only aid in retention, but also in the long-term sales strategy.
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