The Rise of Digital Storefronts and the Online B2B Marketplace

Nulisec, a Czech company, has launched a new online marketplace that will contribute to a digital shift for retailers, according to a recent announcement

The business-to-business (B2B) marketplace startup will be making use of the technological innovations in the B2B ecommerce sphere. Additionally, the company aims to help solve the issues that prevent businesses from succeeding in Europe. 

“We believe people should be able to participate in online trade regardless of where they are, the language they speak or their age,” the official Nulisec website stated. 

The launch arrives in the context of the worldwide coronavirus (COVID-19) pandemic, which has made it essential for stakeholders in procurement and sales to find and use effective tools that could keep up with the fast-paced consumer goods sector. 

According to the announcement, Nulisec’s solution consists of two key parts. The first pertains to a storefront and marketplace that has various tools. The storefront is free to create and allows sellers to showcase both their brand and products. 

“They can make themselves visible to potential buyers who are not only looking for new suppliers but also new goods to expand their product offering,” Lukas Pham, the CEO and co-founder of Nulisec, said. He added how the storefront would be useful for businesses that have not been historically invested in online B2B marketing.

As for the second key part of Nulisec’s solution, it pertains to allowing sellers to submit their products to buyers. Retailers can both market and sell directly to businesses that indicate a desire to expand when it comes to the types of products. Phan noted how the solution is essentially giving sales organizations a means to modernize their outreach strategy. 

“On the one hand, Nulisec increases top-line revenue for sellers by giving them a wholesale portal with which their customers can directly place orders, this is not only novel in the Czech market but also very much needed since most online portals are only directories,” he added. 

On the other hand, the solution helps individuals increase their deal flow. This would be especially true for those who work in purchasing departments. Brands can become more easily discovered through Nulisec while informing purchasing teams about their store fronts as well. 

In an interview with PYMNTS, Pham noted how an online marketplace can address pain points. “At the moment, retailers are hostages of their local suppliers,” he told PYMNTS. “Life is hard for boutique retailers and [small- to medium-sized businesses (SMBs)] without an online wholesale marketplace.”

As the B2B landscape continues to shift, it is imperative that companies adapt to new changes while implementing the right strategies that will lead to success. Merchant Broker is here to provide solutions pertaining to the best payment processing rates when it comes to online transactions and other ecommerce activities. 

To receive more information, contact a Merchant Broker expert at either 1-888-668-0733 or


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