Google and Skipify Introduce Shoppable Email Program


Google and Skipify have teamed up to allow users to shop and make purchases inside of the emails. The Shoppable Email program enables Gmail account owners to use a shopping cart inside their digital messages. Real-time information about different products can also be seen by consumers.

According to the announcement, merchants who are participating in the new Shoppable Email program experienced a 30+% increase in revenue via email. This is in tandem with decreasing the rate of unsubscribers by 50%. 

The program arrives amid the worldwide coronavirus (COVID-19) pandemic, which has caused online revenue to skyrocket. The announcement also noted that emails have historically been the highest return on investment (ROI) marketing channel and now it has never been more crucial for brand strategies. 

Merchants who wish to participate in the Shoppable Email program can head on over to the official Skipify email page. The website requires interested business owners to fill out a form that encompasses their full name, website, email address, phone number, and company name. 

In most cases, merchants can join the new program without the need to change their email provider. Moreover, there is no email coding required of them. Skipify would work with participants to allow access to the email program while maintaining the shopping feature of their messages within Gmail. 

Ryth Martin, the CEO and founder of Skipify, said the company is thrilled to be working with the Gmail team in order to bring shopping into consumer inboxes for the first time ever. “We are in the very early stages of a shift to unlock commerce and payments within and across channels. Skipify is here to help brands drive and capitalize on that shift,” Martin added.

Both Skipify and Google hosted a free-of-charge event on Oct. 26 where attendees had the opportunity to learn more about the new program. Those who were unable to attend the event received a recording of it via email. 

As technology continues to change the way consumers make their purchases, merchants must stay up-to-date with new innovations that will bring their businesses to the future. With the help of cutting-edge technology and a team of professionals who are experts at payment processing solutions, business leaders can take their companies to the next level. 
Merchant Broker is here to help pave the way for both innovation and success through effective payment processing solutions that yield tangible results. To receive more information, contact a representative at either 1-888-668-0733 or info[at]


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